I’m Carter Branch. With a decade of experience, I’ve previously held positions at early-stage companies like Tapingo (acq. by GrubHub), Sure, Happy Returns (acq. by PayPal), sweetgreen, and a founding member at Hyphen, a restaurant technology company. Often the first and sometimes only employee responsible for accelerating GTM, in the face of aggressive timelines and significant ambiguity. My days typically range from taking out the trash to strategy sessions focused on solving complex problems - simply put, I’ve been in the trenches and know how to turn partnership strategy into an unfair advantage.

The most common ways I help: 1) actively ramp up partnership efforts, whether temporary or long-term, and create a playbook. 2) guide you to do it on your own.  3) a combination of both.

My approach focuses on relationships over transactions, putting yourself in your customer’s shoes, and mutually beneficial terms. Note: not seeking new engagements at this time.