I’m Carter Branch. I help early & growth-stage companies find traction, validate customer fit, and scale new verticals. I’ve led GTM and partnerships at Tapingo (acq. Grubhub), Happy Returns (acq. PayPal), sweetgreen, and Hyphen (robotics company backed by Chipotle).

I’m usually brought in to figure out who the highest opportunity customers are, what matters to them, and build the motion to win them. I focus on environments where clarity and traction need to be created - not managed.

How I help: 1) customer & market definition 2) narrative + GTM strategy 3) systems for repeatable adoption and expansion.

Believer that first principles, creativity, and curiosity can solve most problems.